Small, but mighty. A 3D animation built around the Loewe SS26 Charms collection — three sets, three moments. Objects that are small enough to hold in your hand but rendered with the gravity of something much larger. Rendered in precise materials, moved through light, taken apart and reassembled.

LOEWE
3D ANIMATION
CREATIVE DIRECTION

2026

Bag charms exist in motion. They sway when a bag is set down, clink when someone walks too fast, catch light in a doorway. 

Working from SS26 product photography, I modeled the season's bag charms and placed them back into the kind of daily scenes they actually inhabit, three short films structured around the small physical moments of carrying: a bag swinging as someone walks through a market, charms catching afternoon light through a car window, a keyring settling after a door closes. The animation is physics-driven and unhurried. The charm is never the subject of the scene. It just happens to be there, moving the way it always does.

































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